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Great Asian Mobile Case Studies?

April 21, 2009

I had a beer last week with Matthias Kunze, head of Yahoo! Mobile in Asia. One of the things we discussed was great/innovative mobile marketing case studies in the region – which are sadly few and far between.

I’m doing a presentation and chairing a panel at next week’s Mobile Marketing Forum – keen to know what you think are the best uses of mobile marketing by brands – who, where and when?

Will do a follow-up post with best responses and general thoughts on mobile marketing in Asia. Thanks in advance!


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