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Pepsi goes for Optimism, more engagement next please!

December 30, 2008

Seems to be a sudden spate of  ‘be optimistic in 2009’ postings and campaigns – goodness knows we all need cheering up!

Pepsi should be applauded for their refresheverything approach and site, but I hope that the next phase is more engaging and shows them demonstrating more skin in the game (sic!) themselves.

In 2009 the online engagement leaders and curators will emerge and Pepsi has a good chance to lead the pack – just need to take the leap from marketing to engagement – fingers crossed!

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