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	<title>digital CONSORTIUM</title>
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	<link>http://dconsortium.wordpress.com</link>
	<description>Charting the Age of Online Marketing and Business Partnership in Asia</description>
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		<title>digital CONSORTIUM</title>
		<link>http://dconsortium.wordpress.com</link>
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		<item>
		<title>VIDEO: ad tech &#8211; From Hype to Stereotype</title>
		<link>http://dconsortium.wordpress.com/2010/11/01/video-ad-tech-from-hype-to-stereotype/</link>
		<comments>http://dconsortium.wordpress.com/2010/11/01/video-ad-tech-from-hype-to-stereotype/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 15:10:16 +0000</pubDate>
		<dc:creator>johnkerrnz</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[adtech]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[jargon]]></category>

		<guid isPermaLink="false">http://dconsortium.wordpress.com/?p=330</guid>
		<description><![CDATA[NB: This is a mirror of a post I originally did for Campaign Asia. &#160; Damn, this is hilarious! &#160; &#160; Although in true satirical fashion, it&#8217;s funny because it&#8217;s a bit too close to the reality &#8211; conversations about marketing technologies today are orgies of jargon! When I used to do media training, senior [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dconsortium.wordpress.com&amp;blog=5403810&amp;post=330&amp;subd=dconsortium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://dconsortium.wordpress.com/2010/11/01/video-ad-tech-from-hype-to-stereotype/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">johnkerrnz</media:title>
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	</item>
		<item>
		<title>Race to the Bottom of Social Media Ethics</title>
		<link>http://dconsortium.wordpress.com/2010/08/27/race-to-the-bottom-of-social-media-ethics/</link>
		<comments>http://dconsortium.wordpress.com/2010/08/27/race-to-the-bottom-of-social-media-ethics/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 01:56:17 +0000</pubDate>
		<dc:creator>johnkerrnz</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[pay per post]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[reverb]]></category>
		<category><![CDATA[womma]]></category>

		<guid isPermaLink="false">http://dconsortium.wordpress.com/?p=326</guid>
		<description><![CDATA[NOTE: This is a mirror of a post I first wrote for Campaign Asia. Today, Reverb Communications settled with the FTC over a claim that it misrepresented itself by having staff post positive comments and reviews about a client’s video game on iTunes without full disclosure of the paid relationship between the brand and the endorser – [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dconsortium.wordpress.com&amp;blog=5403810&amp;post=326&amp;subd=dconsortium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://dconsortium.wordpress.com/2010/08/27/race-to-the-bottom-of-social-media-ethics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">johnkerrnz</media:title>
		</media:content>

		<media:content url="http://dconsortium.files.wordpress.com/2010/08/sockpuppet.jpg" medium="image">
			<media:title type="html">sockpuppet</media:title>
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	</item>
		<item>
		<title>2 Billion Mobile Subscribers across Asia!!! Now what??</title>
		<link>http://dconsortium.wordpress.com/2010/08/20/2-billion-mobile-subscribers-across-asia-now-what/</link>
		<comments>http://dconsortium.wordpress.com/2010/08/20/2-billion-mobile-subscribers-across-asia-now-what/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 06:38:54 +0000</pubDate>
		<dc:creator>johnkerrnz</dc:creator>
				<category><![CDATA[edelman]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ADMA]]></category>
		<category><![CDATA[asia]]></category>
		<category><![CDATA[MMA]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://dconsortium.wordpress.com/?p=321</guid>
		<description><![CDATA[NOTE: This is a mirror of a blog post I original wrote for Campaign Asia. Every client meeting, every conference and every colleague debate I’m involved in has the mobile marketing opportunity across Asia as a central theme (ok – I’m a bit sad like that!). However, I finally got a chance to go through the always-excellent and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dconsortium.wordpress.com&amp;blog=5403810&amp;post=321&amp;subd=dconsortium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">johnkerrnz</media:title>
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			<media:title type="html">Japan Twitter</media:title>
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		<item>
		<title></title>
		<link>http://dconsortium.wordpress.com/2010/08/18/314/</link>
		<comments>http://dconsortium.wordpress.com/2010/08/18/314/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 09:52:28 +0000</pubDate>
		<dc:creator>johnkerrnz</dc:creator>
				<category><![CDATA[DBI]]></category>
		<category><![CDATA[edelman]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[dbi]]></category>
		<category><![CDATA[digital brand index]]></category>

		<guid isPermaLink="false">http://dconsortium.wordpress.com/?p=314</guid>
		<description><![CDATA[NOTE: This is a mirror of a post I first ran on edelmandigital.com Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering: 8 million posts, representing the perspectives of millions of netizens, housed in 4,000 regional online channels, across [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dconsortium.wordpress.com&amp;blog=5403810&amp;post=314&amp;subd=dconsortium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://dconsortium.wordpress.com/2010/08/18/314/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">johnkerrnz</media:title>
		</media:content>

		<media:content url="http://dconsortium.files.wordpress.com/2010/08/dbi-apac.png" medium="image">
			<media:title type="html">DBI APAC</media:title>
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	</item>
		<item>
		<title>LMAO: If Dinosaurs Had Twitter</title>
		<link>http://dconsortium.wordpress.com/2010/08/18/lmao-if-dinosaurs-had-twitter/</link>
		<comments>http://dconsortium.wordpress.com/2010/08/18/lmao-if-dinosaurs-had-twitter/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 09:41:27 +0000</pubDate>
		<dc:creator>johnkerrnz</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[lmao]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://dconsortium.wordpress.com/?p=310</guid>
		<description><![CDATA[Too good not to share&#8230; HT to http://twitter.com/ben_israel &#8230;especially in light of the split of people right now who either believe Twitter is a waste of time and those who believe it&#8217;s the future of the social graph. My view for now, is that&#8217;s it&#8217;s a Facebook world (ok &#8211; plus SNS in North Asia!) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dconsortium.wordpress.com&amp;blog=5403810&amp;post=310&amp;subd=dconsortium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://dconsortium.wordpress.com/2010/08/18/lmao-if-dinosaurs-had-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">johnkerrnz</media:title>
		</media:content>

		<media:content url="http://dconsortium.files.wordpress.com/2010/08/dinotwitter.jpg" medium="image">
			<media:title type="html">dinotwitter</media:title>
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	</item>
		<item>
		<title>LMAO: Chinese Guy vs. iPad [VIDEO]</title>
		<link>http://dconsortium.wordpress.com/2010/08/16/video-chinese-guy-vs-ipad-lmao/</link>
		<comments>http://dconsortium.wordpress.com/2010/08/16/video-chinese-guy-vs-ipad-lmao/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 05:42:57 +0000</pubDate>
		<dc:creator>johnkerrnz</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://dconsortium.wordpress.com/?p=307</guid>
		<description><![CDATA[This is too funny &#8211; esp. for someone like me, who should have an iPad, but really still can&#8217;t see the point yet&#8230; Maybe it will be different in version 2.0, when it hopefully has a USB port and I don&#8217;t have to run everything through iTunes? Feel free to flame me on the below: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dconsortium.wordpress.com&amp;blog=5403810&amp;post=307&amp;subd=dconsortium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://dconsortium.wordpress.com/2010/08/16/video-chinese-guy-vs-ipad-lmao/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">johnkerrnz</media:title>
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	</item>
		<item>
		<title>When Digital Viewpoints Collide</title>
		<link>http://dconsortium.wordpress.com/2010/08/16/303/</link>
		<comments>http://dconsortium.wordpress.com/2010/08/16/303/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 17:45:36 +0000</pubDate>
		<dc:creator>johnkerrnz</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[edelman]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media world forum]]></category>
		<category><![CDATA[spikes]]></category>

		<guid isPermaLink="false">http://dconsortium.wordpress.com/?p=303</guid>
		<description><![CDATA[NOTE: first run on my blog on Campaign Asia. One of the most debated (and I believe pointless) questions asked in our industry today is “who owns social media?” Through five days the end of September in Singapore, we won’t have the answer, but pretty much every viewpoint is sure to be covered. Only realized [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dconsortium.wordpress.com&amp;blog=5403810&amp;post=303&amp;subd=dconsortium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://dconsortium.wordpress.com/2010/08/16/303/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">johnkerrnz</media:title>
		</media:content>

		<media:content url="http://blog.campaignasia.com/files/2010/08/sm-pic.jpg" medium="image" />
	</item>
		<item>
		<title>Asia Pacific Digital Brand Index</title>
		<link>http://dconsortium.wordpress.com/2009/10/23/asia-pacific-digital-brand-index/</link>
		<comments>http://dconsortium.wordpress.com/2009/10/23/asia-pacific-digital-brand-index/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 08:15:38 +0000</pubDate>
		<dc:creator>johnkerrnz</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://dconsortium.wordpress.com/?p=287</guid>
		<description><![CDATA[Over the past couple of weeks I&#8217;ve revisited why I never pursued a career in research &#8211; it&#8217;s seriously hard work! However, many weeks of hard slog have resulted in a great pay-off, with the launch of the Asia-Pacific Digital Brand Index (DBI), a regional study of online conversations about major technology brands that Edelman [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dconsortium.wordpress.com&amp;blog=5403810&amp;post=287&amp;subd=dconsortium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://dconsortium.wordpress.com/2009/10/23/asia-pacific-digital-brand-index/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">johnkerrnz</media:title>
		</media:content>
	</item>
		<item>
		<title>Mobile Marketing to Become Reality by 2011?</title>
		<link>http://dconsortium.wordpress.com/2009/08/22/mobile-marketing-to-become-reality-by-2011/</link>
		<comments>http://dconsortium.wordpress.com/2009/08/22/mobile-marketing-to-become-reality-by-2011/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 12:03:21 +0000</pubDate>
		<dc:creator>johnkerrnz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://dconsortium.wordpress.com/?p=281</guid>
		<description><![CDATA[I love the Silicon Alley insider chart-of-the-day feed (and it&#8217;s well worth subscribing to). The chart belowwas especially surprising, because I knew that the smartphone (esp. touchscreen) market is hot, but it seems that we&#8217;re only 2 years away from the pivot point where the phone really starts to become a seriously major way to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dconsortium.wordpress.com&amp;blog=5403810&amp;post=281&amp;subd=dconsortium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://dconsortium.wordpress.com/2009/08/22/mobile-marketing-to-become-reality-by-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">johnkerrnz</media:title>
		</media:content>

		<media:content url="http://media.blog.brandrepublic.asia/files/2009/08/smartfone.jpg" medium="image">
			<media:title type="html">Smartphones to Outsell PCs by 2011</media:title>
		</media:content>
	</item>
		<item>
		<title>Paul Holmes &#8211; Why Edelman is Asia PR Consultancy of the Year</title>
		<link>http://dconsortium.wordpress.com/2009/08/20/paul-holmes-why-edelman-is-asia-pr-consultancy-of-the-year/</link>
		<comments>http://dconsortium.wordpress.com/2009/08/20/paul-holmes-why-edelman-is-asia-pr-consultancy-of-the-year/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 06:52:38 +0000</pubDate>
		<dc:creator>johnkerrnz</dc:creator>
				<category><![CDATA[awards]]></category>
		<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[edelman]]></category>
		<category><![CDATA[asia]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[consultancy]]></category>
		<category><![CDATA[paul holmes]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://dconsortium.wordpress.com/2009/08/20/paul-holmes-why-edelman-is-asia-pr-consultancy-of-the-year/</guid>
		<description><![CDATA[Paul Holmes talks about why he named Edelman the Asia Pacific Consultancy of the Year and why Edelman is the first firm to win Agency of the Year in all three regions Shameless self-promotion – I love it! &#160; Posted in awards, Digital PR, economic downturn, edelman Tagged: asia, award, consultancy, edelman, paul holmes, PR<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=dconsortium.wordpress.com&amp;blog=5403810&amp;post=280&amp;subd=dconsortium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://dconsortium.wordpress.com/2009/08/20/paul-holmes-why-edelman-is-asia-pr-consultancy-of-the-year/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">johnkerrnz</media:title>
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